Hello Fellow Business Owner
Many of us started a business to afford a certain lifestyle we wanted, but the unique challenges of running our own business and the current reality make a mockery of these dreams.
And there is a great deal of noise and confusion.
The Pitfalls of Trial and Error
So it's easy to resort to trial and error to navigate this journey. But then we end up wasting too much time, money, and energy on strategies that just don't work - leaving many of us frustrated with our hours in the office and the balance in our banking accounts.
The Company You Keep
Do you know the saying - "You are as good as the company you keep."?
This is true by a factor of 10 in business. Going at it alone is a recipe for disaster.
But when you network, you often find yourself in high-pressure communities focused on selling to you.
Success through the Wisdom and Support of your Peers
This is not a new problem. Business Titans of the late 19th and early 20th centuries understood this and created "masterminds" where they could share ideas, collaborate, and support each other without sales pressure.
“George, no one knows or understands the real value of what you bring until they go through something like this today. They can't miss out."
Bogdan Radu - Founder The Immigation Company
We created our Monthly Sophiall Master Round Table to build a Growth Community. It's not just a subscription program; it's a community focused on giving you the clarity, tools, and confidence to build the business and life you want
Tried and True Methodology
Business coach Dan Sullivan says we want Direction, Confidence, and Capabilities.
Our Master Round Table provides actionable insights from fellow business owners. They offer practical advice that you can use immediately.
Win from the Start - Or Your Money Back
Our Round Table meets up to four times a month, offering opportunities to collaborate, get feedback, and develop strategies that work. No more guessing, no more struggling alone—just a focus on growth and success.
We guarantee that in the first 30 days, if you don't see at least a 5X ROI on your investment, you can ask for a full refund, no questions asked.
Ready to transform your business? Join us today.
Gain insights into industry-leading practices and strategies for continuous growth and sustainability
Immediate Application: Learn practical tips to improve your business right away.
Guest Experts: Gain insights from guest experts with specialised knowledge.
Real ROI: Focus on strategies that provide tangible returns, eliminating guesswork.
Practical Tools: Receive resources to integrate into your business immediately.
Value-Driven Learning: Focus on substance over "shiny objects."
George led me through some best practices...that increased our growth and profits by 6x.
James Pardoe. Founder, Grow Inc.
Bring your challenges into the spotlight and leave with strategic solutions tested in the real business world.
Focus on You: Receive personalised help from a community for your toughest business challenges.
Collective Wisdom: Draw on diverse experiences and proven strategies from your peers.
Actionable Solutions: Leave each session with practical, tested solutions to implement immediately.
Accelerated Growth: Fast-track your business development by learning from others’ experiences.
Clear Feedback: Benefit from effective feedback to drive mutual success.
"I have taken part of several Challenge to Success sessions with George and what I can say is that it is worth every penny."
-Nehmat Seif Owner Fly Robin
Engage in dynamic sessions where you apply what you've learned in real-time, ensuring you leave every meeting with something concrete to implement
Unlock Growth Strategies that Work: Collaborate with other business owners to develop customised growth plans
Delegate to Accelerate: Learn top delegation techniques to boost productivity and free your time..
Overcome Common Business Roadblocks: Tackle common challenges with real-time solutions.
Immediate Growth Application: Leave every workshop with actionable growth strategies.
Solve Real Problems in Real Time: Confront pressing issues head-on and craft immediate solutions.
George led me through a "scalability" exercise ...to help me identify where I could best scale my business. And it worked immediately!
-Shelley Frost - Founder, The Fridge
Growing Clarity and Confidence: Make smarter, more confident business decisions from day one
Guaranteed Immediate Results: Experience tangible outcomes from your first session, or it’s free. No risk, all reward
Expert Guidance and Peer Support: Benefit from the wisdom of experienced leaders and peer support.
Actionable Practical Solutions. Implement tools to boost your profits right away—guaranteed effectiveness from the start
Power in Numbers: If "two minds are better than one"...Imagine 5 or 10 peers focusing on your business challenges, accelerating your growth, and having your back
360 Degree Opportunities: Create valuable relationships for ideal customers, better suppliers, and broader opportunities.
Transform Your Business and Life: Grow your business and free up your time for what matters most to you
With the Sophiall Master Round Table, you’re not just joining a group; you’re empowering yourself with a proven, expert-led peer support system for business excellence that guarantees results
Ready to transform your business? Join us today.
The Master Round Table is a peer-based, expert-led forum where business owners collaborate to solve their most pressing challenges. Unlike typical networking groups, our sessions are structured around actionable strategies and real results, offering immediate returns and long-term growth
We hold up to four sessions per month. While we encourage attendance at all sessions to maximize benefits, you're free to attend as your schedule allows. Each session provides standalone value, so you can implement what you learn immediately. We offer a combination of online sessions and live face-to-face sessions (currently in Dubai only)
For any online session you miss, we provide session recordings and summary notes. We also strive to record live face-to-face sessions.
Participating requires no more than an hour a week. The goal is to streamline your operations and increase efficiency from the start. Most members save more hours than they invest within the first 30 days.
Absolutely! We guarantee you'll identify opportunities to save or earn at least 10x your monthly fee within your first 30 days, or we'll refund your money. Members typically see tangible results immediately after their first session
Gain practical insights and industry best practices tailored to your unique business needs. Receive personalized feedback and practical solutions that you can use right away to boost growth. Build valuable connections with other dedicated entrepreneurs.
We don't believe in burying you in homework. For some sessions, you may need to answer pre-questions or review materials. We recommend coming with a clear goal and any specific challenges you’d like addressed.
You can cancel your membership at any time. We ask for 30 days notice, although it is not required.
We seek proactive business owners committed to mutual support and collaborative growth. Ideal members are those ready to invest in themselves and contribute their expertise. We do not cater to those seeking quick fixes or opportunities to exploit free resources.
Our approach is centered around empowering you. We facilitate sessions that explore targeted, effective strategies directly applicable to your specific situation. Our community thrives on respect and collaboration, ensuring meaningful and sustainable growth.
George Sotiropoulos leads all sessions. He invites subject matter experts with proven track records and strategic acumen. Each expert undergoes a rigorous selection process to ensure they bring relevant, actionable knowledge
Background:
Mike owns a cybersecurity business but has hit a sales plateau. Even worse he was spending more and more time with “prospects” who were responding to his advertising but just hunting for free information and demanding discounts on everything.
How else he's tried to solve this issue:
• Widespread advertising in different markets but with a general focus.
• Networking and attending industry conferences, but without seeing tangible results.
• Trying to market his company but unable to differentiate his offerings in a competitive market.
Turning Point at the Sophiall Workshop:
During a strategic workshop at our Master Round Table, Mike discovered the core issue: his marketing approach treated his specialised services as generic, which didn't resonate with potential premium clients.
Strategic Insights Gained
Differentiation Strategy: The workshop helped Mike identify the unique selling points of his services. He realised the importance of highlighting why his best customers chose him over competitors.
Targeted Marketing: Mike decided to shift his marketing strategy to focus specifically on two key customer segments that represented his ideal clientele. This pivot allowed him to use existing testimonials and marketing content more effectively, targeting those who valued and were willing to pay for premium cybersecurity services.
Implementation and Outcomes:
Easy no Cost Implementation: Mike can implement his new marketing strategy right away, with no need for additional capital investment.
Time Savings: By attracting the right kind of customers, Mike significantly reduced time wasted on unproductive leads.
Cost Efficiency: The new approach cut down on wasteful spending on broad, ineffective advertising.
Increased Profit Margins: Focusing on premium segments leads to higher margins as Mike focuses only on attracting the right customers willing to pay more for specialised services.
Mike's Reflection:
"George helped me figure out how to stand out and attract the clients I want while getting rid of the time wasters and freebie seekers who were draining my time and energy. He helped me stop being seen as just another commodity and positioned me for growth."
Are you tired of spending time and money on courses, consultants, and workshops that only offer pretty binders without any real, actionable value for your business?
That changed when I joined Brian Kurtz's Global Online Titans Xcelerator Mastermind. The transformation was profound, not just in business growth but in opening doors I never knew existed—including publishing my book.
Witnessing the powerful outcomes of just a 15-minute hot seat session blew me away.
Inspired, I set out to create a platform to share these life-changing experiences.
My Master Round Table isn't just another program; it's a mission-driven community offering practical insights and tools to transform your business into a valuable asset. We help you gain a business that enhances your wealth and frees your time.
Here, you'll meet incredible people dedicated to mutual growth—real partners in success, not competitors or mere contacts.
Unlike many in the consultancy or coaching arenas, we remember why you're here: to genuinely grow and succeed, not to fund lavish lifestyles or endure high-pressure sales.
I know the frustration of being seen as just another revenue opportunity by those supposed to help you.
It’s time to change the narrative.
Join us to break free from ineffective cycles and start a journey that genuinely rewards your courage and investment in your business.
I look forward to personally welcoming you and getting to know your business story.
Warm regards,
George
"I did a session where I presented my biggest problem to the group and they focused on helping me solve it by giving me more clarity and new ideas on how to network, develop the business and improve my pricing strategy.
Participating in George's meeting was money well spent, and the improvements were immediate."
Luca Lombardi - Premium Brand Photographer and Owner Luca Lombardi Photo Sudio
"As a business owner, you don't often get the chance to discuss your operational challenges in any deep way.
However, George's sessions allowed me to share my challenges, brainstorm ideas and implement simple solutions, to make my business more profitable and pleasant to run.
The level of knowledge and experience in the room was exactly what I needed. I recommend any business owner looking to improve his/her day to day to join.
Nehmat Seif - Founder and CEO FlyRobin Agency
"George led me through some best practices that opened my eyes and helped me rethink aspects of how I was running my business. George "overdelivered" and helped us shift from generic marketing services that commoditised us to a more premium and specialised strategic marketing consulting approach, increasing our profitability and scalability by a factor of six.
James Pardoe - Founder, GROW Inc.
"George led me through a "scalability" exercise he does with his group where he helped me identify my services that gave me the best foundation to grow my business. And it worked immediately!
By making my business more scalable, George helped me position my business to expand successfully into Saudi Arabia. I used the new insights to avoid pitfalls and exploit opportunities that fit my situation and resources.
Shelley Frost - Founder, The Fridge, 2022 Industry Icon Award Winner
"I came to Dubai in 2024 and attended several of George's events. They were game changing to me. During his event in March it took only 3 minutes for George to help me identify where and how I should better differentiate myself to attract the clients I want and chase away the time wasters and freebie finders who were taking all my time and sapping all my energy. He helped me to stop commoditising myself and position me to return to healthy growth and a much better lifestyle as an entrepreneur.
Mike Duffy - Founder of "Don't get Hacked" and Co-Founder MUPO Entertainment
"George and his Socratic Scaling System helped me recover from Covid's carnage and focus on the true value drivers of my business. I was able to increase monthly revenue 15x above my historical average and achieve my highest profitability yet.
Luke Bingham - Owner Chill Salon
"When we first met up with George we had lost 70% of our clients since COVID, and I was buried in 80 hour workweeks trying to recover and make up for the lost business.
Over the next 6 months, George led us through his system and group exercises. He helped me cut my workload over 50% while helping us recover and enjoy our best results yet.
In just 18 months, we have grown our profits and the value of our business by 10x and received a 7 figure offer, which we declined as we are growing to even higher levels
David Lyndon - CoFounder The Fruit Box Middle East
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